EVERYTHING YOU NEED TO KNOW: An Introduction to Pureology

EVERYTHING YOU NEED TO KNOW: An Introduction to Pureology


Pureology is the beloved haircare brand, many would consider "veteran" with their dominance in the industry since 2001. Developed in California, Pureology was designed specifically with color-treated hair in mind. They even coined the "no nasties" movement with their "ZeroSulfate" and "100% Vegan" formulas. With a self-identified complex about fading; Pureology also created the first of its kind: an anti-oxidant rich anti-fade system containing full spectrum UBA/UVB. Plus, this brand is known for its super-indulgent signature aromatherapy fragrances - don't say we didn't warn you!


Pureology very quickly became a favorite of clients and stylists everywhere because they offer a complete range of color care systems and "stylers" which are highly concentrated - which means more for less.


Serious color care is offered for a wide range of hair care needs, including but not limited to: hair breakage and split ends, moisture, volume, shine, curl & wave, heat protection, anti-frizz, fine & thin hair, blond hair, texture, and stronghold!

Pureology offers hair care products that are not only "sulfate-free", leave-in, deep conditioning, and in mask format. Your styling needs are fully covered with Pureology hair sprays, dry shampoos, texture sprays and pastes, hair lotions and creams, serums, mousse, primer, and even gels.



Ask a Stylist: Top 3 Favourite Pureology Products of All Time!


Hydrate Shampoo


This product allows you to gently cleanse dry hair without stripping color with this sulfate-free, concentrated moisturizing shampoo for dry hair that soothes with its signature aromatherapy blend of ylang-ylang, bergamot and patchouli scents.


Hydrate Condition


Make detangling sessions a breeze with a lightweight, moisturizing conditioner for fine, dry color-treated hair that soothes with its signature aromatherapy blend of Peppermint and Corn Mint essential oils.


Hydrate Superfood Treatment


Give your dry, color-treated hair just what it's looking for with the Hydrate Superfood Treatment. Created with natural ingredients, this indulgent hair treatment for dry hair is formulated with essential nutrients such as Avocado Oil and Coconut oil to moisturize and soften hair.


Strength Cure Superfood Treatment


Repair the look and feel of damaged, color-treated hair with the Strength Cure Superfood Treatment mask. Created with natural ingredients, this indulgent hair treatment for damaged hair is packed with essential nutrients such as Goji Berry Extract and Olive Oil to repair, strengthen and protect hair from future damage.




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